Amigo Gaming Joins Forces with Entain to Enter Estonia and Latvia

We are proud to announce a major strategic partnership with Entain, one of the largest and most respected gaming and sports betting groups in the world. This collaboration marks a significant corporate milestone for Amigo Gaming, as we officially launch our slot portfolio in Estonia and Latvia through Entain’s premier Baltic brand, Optibet.

 

Partnering with a company of Entain’s scale is a strong validation of the quality of our products, our technology, and the dedication of our entire team. This expansion includes our very first launch in the Estonian market via Optibet Estonia, expanding our footprint into a new country and opening exciting opportunities for future growth in the Baltic region. Simultaneously, we are now live with Optibet Latvia, successfully penetrating two highly competitive, regulated European jurisdictions at once.

 

As Jānis Bariss, Entain Head of Gaming Baltics & Nordics says: 

“We always seek partners who share our commitment to compliance, technical excellence, and premium entertainment. Amigo Gaming delivers on all fronts, and we are confident that their diverse slot catalog will become a major asset for our operations in both Estonia and Latvia.”

 

This collaboration brings together Entain's immense operational expertise and our drive for localized, high-performance slot content. By aligning with a global leader, we reinforce our commitment to scaling our international presence alongside partners who prioritize compliance and content quality, ensuring our games are delivered through an infrastructure built for premium entertainment.

 

Commenting on the partnership, Eva Miaus, Business Development Manager at Amigo Gaming, said: 

"Partnering with a company of Entain's global prestige is a defining moment for us. Entering the Estonian market for the very first time and expanding our Latvian presence through Optibet proves that our technology and content are ready to perform at the highest level. We look forward to a long and successful relationship with the Entain group."

 

Explore our full slot catalog and see how we drive player retention across key regulated markets.